Direct Mail Ireland
Direct mail into the Republic of Ireland from our Yorkshire site, with in-house print and enclosing plus PostAim sortation for An Post.
An Post Direct Mail: UK-Ireland Campaigns Made Simple
Sending direct mail into the Republic of Ireland from the UK is a specialist task - the postal system, pricing structure and address formatting are all different from the UK. Fretwell's dedicated Ireland mail team has been navigating An Post's bulk discount schemes for over two decades, making what feels complex to most clients entirely straightforward for us.
An Post operates its own tariff structure, entirely separate from Royal Mail. Postaim is An Post's bulk mail scheme, offering significant per-piece discounts compared to standard Irish postage rates - but qualifying requires correct Eircode formatting, sortation to An Post's specifications, and electronic submission via edocketing. We handle all of this on our own An Post account, removing any operational burden from your team.
For brands seeking wide reach into Irish households without an addressed mailing list, Publicity Post (An Post's unaddressed door-drop service) offers a cost-effective alternative. We manage print, enclosing and on-schedule delivery into Ireland's national and regional distribution network, with full coverage of urban and rural routes available.
Cross-border campaign logistics require careful co-ordination - print schedules, Irish postal submission windows and delivery timings all need to align. Our team plans every campaign around An Post's collection and sortation deadlines, so your mail arrives on the drop date you need, without the stress of managing international postal logistics yourself.
- Substantial savings with our in-depth knowledge of An Post postage
- Dedicated Irish Eircode formatting and sorting
- Delivering directly to An Post Dublin - and all over Ireland
How Ireland direct mail works at Fretwell
Data preparation & Eircode formatting
We receive your Irish mailing list and format every address to the correct Eircode (Ireland's postcode system) standard, sort for An Post Bulk Rate eligibility, and run Postaim (An Post's discounted bulk mail scheme) categorisation.
Print & personalisation
All printed materials are produced in-house using our digital and litho presses. Each pack can carry personalised names, addresses and variable content driven by your data.
Enclosing & edocketing
Packs are assembled on our high-speed enclosing lines. Edocketing - the electronic manifest submitted to An Post - is prepared on our An Post account for smooth postal acceptance.
Direct delivery into An Post
Sorted mail is transported directly to An Post Dublin for distribution throughout the Republic of Ireland, bypassing UK postal routing for faster, more cost-effective Irish delivery.